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Because the problem isn’t you…or your story.
Your problem is a symptom of the world we live in today.
You, me…and every other person out there trying to write a novel, a screenplay or even keep a show afloat…
…have become Content Creation Robots.
We are the people who “feed the machine” of story consumption. We are the ones who are told exactly what “sells”…
…what kinds of stories are acceptable…
…and exactly how to write them.
And if we want to survive – and have a hope of thriving as a writer – then we have to “follow the rules.”
Otherwise, our work will get buried. It won’t matter.
And if our work doesn’t matter…
…then we won’t matter either.
But look around. Look at the lists of the latest bestsellers. Look at the movies being made. Look at the series on your favorite steaming services.
Do they matter?
Do they make people care?
Do they become an integral part of someone’s life in a way that the story shapes who they are and the way they see the world?
Some do, certainly. But most of them?
Hardly.
Most of them get constantly skipped over…day after day…evening after evening…
…until everything else has been consumed…
…and it’s the only thing someone hasn’t yet tried to struggle through.
Because they’re all the same. The same plots. The same beats. The same, wooden characters.
And that’s because we’re told by “the experts” that this is all there is.
Syd Field expanded on Aristotle and gave us the 3-Act structure of a story.
Christopher Booker told us that there were only seven basic plots.
Joseph Campbell told us that there were 12 stages to every hero’s journey.
Carl Jung told us that there were 12 character archetypes.
Blake Snyder told us that every great story has 14 recurring plot points – or “beats” – that must happen in a specific order.
And today’s writer is told that understanding each of these core, unquestioned laws of storytelling, following the frameworks and picking the right characters…
…is all it takes to make a great story.
However, in the process, the more we’ve understood what makes a story great…
…the harder it’s become to write truly great stories.
Because by trying to make writing a great story into a repeatable formula, the industry has robbed us of the most precious thing a story needs to truly mean something.
They Robbed Us Of Our Story’s Soul
Across the world every day, writers – people who have a story inside them they want to tell – struggle to make progress.
They say that only 3% of people who start a writing project ever finish it, and that 80% of adults want to “write a book.”
It’s true that writing is a whole lot different than consuming your favorite book, movie or TV show, and that’s why people have become obsessed with finding a “foolproof” method.
People want a “story machine” that takes an idea in one end and presents a fully-formed, amazing story out the other, with them only having to turn the crank.
These machines exist.
We’ve created them. We’ve published them. We’ve even automated them with software.
And yet millions of people know the frameworks and still struggle to complete their story.
The buy the books. They go through the courses. They attend the workshops.
They map out the plot.
They craft their characters.
They sequence the beats.
But they still end up on the other side of the screen from a blank page and a blinking cursor taunting them.
Almost laughing at them.
Virtually daring them to tell the story they so audaciously claimed to have “all figured out.”
And when it doesn’t come?
It hurts.
It burns.
And it makes you doubt whether this whole “writing” thing is for you after all.
If you’ve already tried all the advice out there…
If you could map the beats of any book, movie or show automatically in your head, blindfolded…
If you can do all the things a writer is “supposed” to do…
…and yet you still feel stuck…
…you question whether your story is really as good as you originally thought…
…you feel like you’re kidding yourself, calling yourself an author…
…and you silently wince inside every time someone you know asks you the one question you dread the most:
“How’s the book going?”
Then you need to read every last word on this page, because you and I have walked through the same hell you’re experiencing right now, and I wrote this for you.
I can tell you with the clarity of hindsight and utmost sincerity that what you’re about to learn here has the potential to change your life forever…
…because it will finally set not just this story – but any story you feel compelled to create – free from the chains you feel today…
…and finally allow it to fully come to life—more easily than you ever thought possible.
The Lie That Keeps Your Story Stuck
Unless you’ve been writing all on your own, people have been drilling what it takes to be a “real” writer into your head since the time when you read that book, watched that movie or finished that series you loved and said to yourself: I can do that.
But as soon as you tried, you heard it:
“Writing is a job.”
“Just write, and it’ll sort itself out.”
“Follow the frameworks. That’s what the pros do.”
“Don’t try to be perfect.”
“Don’t be discouraged by failure.”
“If you’re consistent, follow the rules and write what sells, then all your blood, sweat and tears it took to get your story across the line will be rewarded!”
It’s an idea that drives not just one industry, but a whole collection of industries, from books, to films, to plays to TV.
And it’s a lie.
Because the implication is that since we’ve “cracked the code” on what a great story looks like as we experience it…
…that it means we’ve simultaneously figured out how to reliably and repeatably…
…bring a great story to life.
A story that is coherent.
A story that lives and breathes.
A story that becomes part of our reality.
A story that can captivate the imaginations and resonate with millions of people.
A story that will finally prove to the world we were right.
A story that brings us the attention and rewards we know we deserve.
In short…a story with soul.
But it doesn’t.
Because it’s a lie that we’ve figured out how to reliably and repeatably bring great stories to life.
If it were true, our bookshelves and streaming services would look a whole lot different than they do today.
This is the lie that robs us of success. This is the lie that creates an entire industry of coaching, training, certification and tooling offered by people who legitimately earned their successes…
…who followed the frameworks…
…and created their own stories with soul that made them famous.
It’s the lie that if we just learn the industry, follow the rules of writing and use the right framework, we’ll automatically be able to bring our story to life…
This is the lie that robs our stories of their souls.
And it’s the lie that keeps us stuck.
Because the truth is that the people who “made it” didn’t achieve what they achieved by following a framework.
The people we all look up to, admire and who inspire us as writers had one more essential factor that literally makes or breaks your ability to bring a story to life.
And it’s a factor that would be as invisible to them if you asked them…
…as knowledge of water is to a fish.
It’s so ingrained…so automatic…so effortless to them that it’s like breathing.
They just do it.
Yet without this factor, while you will still make progress, you might even finish this story and even a few more…
…you’ll still eventually find yourself stuck in that same corner…
…down that same blind alley…
…and taunted by that same blinking cursor you know far too well.
How do I know?
Because Structure-First Storytelling Almost Broke Me Too
As a kid, I devoured books. I watched as many movies as I could. I would invent worlds. In my imagination, I would build empires, raise armies and save galaxies.
I’d write stories.
I’d write plays.
My friends and I would even act them out from time to time.
I’d build fantastic worlds full of mythical beasts, and I’d build galaxies full of aliens.
I’d run sessions of Dungeons and Dragons, Star Frontiers—and even secret agents who were colleagues of 007.
And because I grew up on a farm, 5 miles away from all my other friends, I spent a lot of time alone. So, when I wasn’t building these worlds and characters I could later share with my friends…
…I was writing about them.
And some of what I wrote would now be called “fan fiction,” but that term didn’t exist then. I shared some of it with my friends. They encouraged me.
I kept writing.
I was channeling some family experiences through my writing – particularly my fantasy work – to both try and make sense of them myself…
…as well as to try to make sure the story of deception, greed, lust and betrayal I’d watched destroy everyone around me never got lost…
…yet never overtly revealed.
But then, at the end of Chapter 3…it stopped.
I knew where I wanted it to go. I knew the themes, I knew the motivations. I knew some of the “cool stuff” I wanted to have happen.
I knew the lore.
I knew the creatures.
And Boz, the hobgoblin was my anti-hero who just sacked a city…
…while my shining knight and true hero of the story was literally lost in the wilderness, and I was trying to figure out how to get him back to where he needed to be to get things moving again.
I never did.
So I started another story. This time, it wasn’t fantasy. It was science fiction, based on the Star Trek universe. I knew it might be a big ask to bring new characters into an established franchise, but I was determined.
That one stopped after Chapter 10.
Both of them are in a box somewhere in storage, because…life happened. But I didn’t stop thinking about stories.
Every time I watched something. Every time I read something.
I had an idea.
Of either a new story it inspired…
…or about how to make what I’d seen better—or fix some of the issues or take away some of the plot armor.
But I didn’t write.
After all, I hadn’t finished the rest of it. I figured it was me. I figured I just didn’t know enough.
So I started buying the books. I started digging into the industry. I started peeking behind the curtain to see how it was really done.
Maybe it was my characters?
Maybe it was my plot was a mess?
Maybe it was my pacing that fell flat?
The one thing I knew for sure: it wasn’t my worldbuilding, because I had that down. I could literally do that in my sleep and wake up the next morning so full of ideas, my brain would hurt.
So, I tried to “fix” things. I tried to follow the rules. I mapped the character arcs. I sequenced my protagonist’s journey of growth, despair and rebirth.
And it sucked.
And the more it sucked, the more I tried to find the “missing ingredient”…that “one thing” I must be missing.
Because, after all…
…I was doing everything I was supposed to do.
I was doing everything that I’d read about said I should do.
But my stories from High School were still better than anything I’d managed as an adult—by following the rules.
So, I quit.
I Gave Up On Writing…And It Almost Cost Me, Well…Me
I wasn’t even angry.
I was just disappointed.
I focused on work. I traveled. I lived. I got married. I had kids. It didn’t work. I tried again. More kids.
I moved around. I’ve lived in Europe. I’ve lived in Australia. I’ve lived in South Africa. I’ve lived in Brazil.
I started a business. Then a few more. Some worked. Some limped. Some died.
One exploded rather spectacularly.
I thought I was fine.
I thought my relationship was fine.
I thought my business was fine.
I thought my life was…fine.
Then COVID. Then the relationship. Then the house. Then the business hanging on but by a thread.
I mean…I thought I was smart. I was respected. At the top of my field.
I’d built things that were far ahead of where most people even realized you could go.
I’ve been on TV. I’ve been on stage. I’ve entertained thousands.
And yet here I was, in the middle of a mess, with everything falling apart around me.
I was making stupid decisions.
I was blaming everyone around me for everything that happened.
And then I realized that I was spiraling into a pit that would likely result in a breakdown—or worse.
I needed something. I needed an escape. I needed – just for a moment – a world that made sense.
And since the one around me certainly didn’t…
…I decided to invent one.
Again.
Because…at some point…
…there was a story.
It was in my head, and it wanted to get out.
The Blind Spot That Almost Broke Me
It started like it always did: it was manic! So many ideas, people and places in my head.
So many options.
So much research to do, because…it had to be real.
It had to be plausible.
It had to be more real to me than the hell I was experiencing every day, because at least here…in my world…
…I was in control.
It wasn’t a straight line. I changed settings. I changed key themes. I even changed genres.
And I had more clarity on exactly what I wanted to say and why than ever.
But every time I went to actually do more than worldbuilding and character development…
…every time I actually went to write the damn story down…
…it was…terrible.
Sure, there were flashes of dialog that were great—inspired even. Descriptions that could’ve been right out of Asimov. Scenes that had the gravitas of The Godfather.
At least to me.
But the rest?
It felt…forced. Contrived.
And altogether a bigger train wreck than the Disney Star Wars trilogy.
I went back to the books. The frameworks. The methods.
I did more research.
I read about historical people who had arguably the same roles as my characters.
I played with writing screenplays instead, just to see if I could “crack” the flow.
And somewhere in the process, I discovered the world of Jim Camp, known as the “World’s Fiercest Negotiator.” I got stuck on something he said.
It was something he said about control.
And since control was what I was craving to keep me sane while trying to navigate a world that was collapsing down around me…I listened.
Jim Camp said two things that changed my life. The first one was his simple – and yet obvious – definition of what control really was:
Control is the ability to start and stop something at will.
And the second thing he said was:
We can only truly control two things. We can control our activity, which is what we choose to do, and we can control our behavior, which is how we respond to events. That’s it. Anything else is just influence.
Most people don’t know the truth about control. And because they don’t know it, they think they can control things they can’t. They feel blown in the wind by what happens around them.f
I know I did.
But these realizations completely changed the way I saw the world and my relationship to it.
These, along with some other deep study of cognitive science, neuroscience, psychology and the basis of human behavior I’d been doing for nearly 20 years in my “real job,” came together to make me realize one fundamental truth:
We all make our own drama. And we have much more control over our own lives and destiny than most people have been led to believe.
And if that were true, then maybe what was missing in my writing all along wasn’t structure, frameworks, beats or character types…
…but the drivers of the drama that made stories truly come alive.
Because if there’s no drama, then there wasn’t enough conflict.
And if there wasn’t enough conflict…
…then what was it that was missing that could possibly cause it in a way that didn’t feel forced?
A way that wasn’t artificially “escalated” or the result of some random plot twist?
I realized that answering this question was now absolutely ESSENTIAL, and that not only did not having a good answer for this question stop me from writing believable stories…
…the answer was also the root to eventually managing the drama I felt in my own life too.
I Became OBSESSED With Understanding People
If you think about it, people are the only things that matter in the world. People drive everything.
People and our relationships define who we are.
People in power decide what we can and can’t do in society.
And the way we interact with people ultimately defines how easy or hard our lives become.
When I set about answering my question, I became both fascinated and OBSESSED with people.
In doing so, I also ended up learning a whole lot about myself too. I started asking questions. I started trying to discover ways that would short-circuit what I thought I understood and force me to actually see why people do the crazy things they do.
What I discovered led me to what I call the Principle of Positive Intent.
It’s a rule or law that basically says that people do whatever it is they do for a reason they believe is valid, and if you can’t see why it’s valid…
…then you haven’t yet asked the right question.
That “right question” that needs to be answered is this one:
Why would an otherwise educated, sane and normal person think that it was a good idea to do whatever it was they just did or say whatever it was they just said?
And in thinking about this question and the Principle of Positive Intent, I realized that this was the stuff all the “great” writers were swimming in like water that they didn’t realize they were even doing.
That thing that, even if you asked them to tell you their “secret” to great writing, they likely wouldn’t really be able to clearly explain.
They would just be able to tell you what they do—not why they were doing it.
Not what they were actually doing in their subconscious automatically that nobody ever told you about before.
This question is the true motive behind the oft-given and well-intended advice, “just go watch people.”
But if you don’t really know what you’re “watching” for…
…then how will you know it when you see it?
The truth is: you won’t.
You’ll just observe a bunch of behaviors.
You might be inclined to improvise some stories about them just for fun based on what you see, because that’s also something people tell you to do.
But you won’t actually understand what it is you’re seeing…
…unless you know why what you’re seeing is important.
There’s an Edgar Schein quote I learned a couple of years ago that I really love. He said:
We don’t think and talk about what we see; we see what we think and talk about.
And that’s what my obsession with people finally taught me.
It taught me why all the guidance and frameworks we’ve been given as writers make perfect sense.
But it also taught me why they only tell but a small part of the story (pun very much intended).
The Secret To Stories That Write Themselves
If the world is about people…
…and the interactions between people are what create the drama…
…and the drama is where the heart and soul of the story really live…
…then the best stories don’t start with plot or beats.
The best stories start with the interactions between people within the world around them.
Because the environment they’re in is going to determine what interactions and options are possible.
And those options are going to drive the choices people have about what they can and can’t control:
The way they respond to the events that happen to them…
…and what they decide to do in that environment and in that situation in that moment.
It means the best stories start with someone in a situation that’s believable to them that creates a conflict that drives the way they interact with those around them.
But where does that conflict come from?
It comes from the problems people believe they need to solve and the way the actions they take to solve them either align or conflict with the people and environment around them.
It means that once you have the problem and a clear understanding about how everyone sees that problem, you understand why people would try to do things that are going to either be interesting or boring in your story.
Because it turns out that once you’re clear about the person, the problem and how you want them to solve it…
…everything else comes after that.
The characters, the plot, the beats.
Because the story doesn’t happen because of the beats.
The beats happen because of the story.
Because without the story…the drama…the characters…the soul…
…the beats don’t matter.
And if that’s true…
…it means that the story is actually separate from the beats, the plot and all the rest…
…because those are ultimately just the packaging…the production, the sequencing and the choices about what to show and what not to show.
This is the truth behind the frameworks.
This realization is the driver for “just write,” but the problem is that the people giving you this advice don’t tell you what you’re supposed to be writing. They assume you know.
They assume you know you’re supposed to be focusing on the characters, their interactions and how their beliefs drive the actions that they take.
They assume you know all these things are just the raw material of the story—that they’re the part where the story’s soul truly lives.
But that’s not what they tell you.
What they tell you – start from the frameworks…or an outline…or “just wing it” – is understood as trying to do two different things at once.
Once you see this truth…once you understand what I’m really saying…
…then, of course!
All the “standard advice” makes sense.
But the “standard advice” is just like watching people at the airport: you only see the actions and results of their decisions and motivations.
You don’t see anything about why they did what they did.
More importantly, you don’t see anything about why they thought it was right.
Because that is where the conflict comes from.
Instead, what actually happens when people try to “follow the framework” is a lot more like trying to bake a cake by throwing all the ingredients into the mixer at the same time…
…including the icing, the sprinkles and the gumdrops…
…and wondering why your cake doesn’t look like their cake in the picture on the box!
The “secret” I discovered was that if you focus on the relationships between the characters and the world around them…
…the story will just write itself.
Then I Just Couldn’t Stop WRITING!
After 5 years gathering dust, I pulled out that last story I told you about. I’d been inspired – both by the good and the bad content I’d been consuming – and I finally once again decided:
I can do that.
And not only did I have this realization. I followed it with another:
And I can do it better.
Because the one thing I started noticing when I unlocked the “secret” I just told you was really how bad so much of what’s out there has become.
I mean, some of it is downright appalling—shockingly so!
But it’s not because it’s inherently bad. Sometimes there’s a great story trapped inside a horrible production, just screaming desperately because it’s soul has been locked in the cage of a particular beat sequence…
…or because the characters are even more plastic than the action figures I had as a kid…
…and the “escalations” couldn’t be explained by any logic in the known universe—even if you were either stoned or tripping on acid!
So, I went back to my characters. I pulled up my plot. I reviewed my timeline.
And suddenly…almost like magic…I started to see the relationships between…everything.
I understood exactly why the characters did things I’d never been able to explain.
I saw the gaps in the story where relationships were missing.
I felt the lack of emotional tension that would – no must – be present if what I wanted to happen in the story was the only possible thing that could happen.
And I couldn’t stop. I sat down in the morning because all this started coming together in the shower…
…and I literally did not stop writing for 11 hours straight.
I’m serious.
But it wasn’t just about the relationships. That was truly the secret, but it turned out it wasn’t everything.
There was something else I discovered that day as well.
Something buried deep in all of the hard science and management training I’d done in my “real job” and had never thought about applying to writing before.
But it was what really lit the fuse that day.
The One Tweak That Unlocked Everything
One of the people who has arguably had the biggest influence on bringing together everything I’ve learned and done professionally over the last 20 years is Russell Ackoff.
Russell Ackoff was a distinguished professor of Management Science at the University of Pennsylvania’s Wharton School.
I won’t go into everything I’ve learned from Russ – and I can call him that because I’ve become friends and occasional professional colleagues with two people who worked with the man for decades – because that would take even more than just one book.
However, one of the many things I learned from Russ was the power of “planning backwards”—something he called Interactive Planning.
It’s not arbitrary. It’s backed in hard science that was developed during World War II and formalized in the following decades called Operations Research. Ackoff was a pioneer in this field.
To illustrate the power of planning backwards, he used to pose the problem of determining how many matches must be played in a tennis tournament that has 64 participants.
Now, there’s two ways to solve this problem.
The “hard way” is to work forward from the structure of the tennis tournament’s rounds in 6 separate steps, and you eventually get the answer.
But, if you start backwards?
You don’t just “work backwards.”
You have to think differently about the problem. Because another way to ask the same question about the number of matches…
…is to ask how many losers there are in the tennis tournament.
And that’s easy—in one step.
63.
Because there can only be one winner, right?
It’s like when you were a kid and used to do mazes. It was always easier to start from the end and work backwards.
You learned this automatically after a while…but few people ever know why.
And the answer turns out to be why even “pantsers” and “plotters” both end up getting stuck.
It’s not because one doesn’t plan and one does.
If that were true, then one would always get stuck, and one would never get stuck.
But if both do?
Then it can’t be because of the planning.
It must be from something else.
Can you guess?
Well, I hope so…because I already told you the answer.
Because whether you’re a “pantser” or a “plotter”…
…whether you start with the 14 steps of a beat sheet or the 12 steps of the hero’s journey or even simply each the acts of the 3-Act story…
…you’re likely still all going to start at the same place.
You’re going to start at the beginning and write to the end.
You’re going to outline from the “top” to the “bottom” of your story.
You’re going to walk the beats or the journey from the “Opening Image” or the “Call to Adventure.”
You’re going to start from wherever your chosen plot starts.
And just like the tennis match problem…
…you’re immediately faced with millions of possible variables that must be recognized, solved and aligned…
…in just the right way…
…in just the right sequence…
…for you to get a story that even makes sense and is coherent in its own continuity—let alone has a soul that sings to the hearts of your audience.
And if that isn’t “the hard way,” then I don’t know what is.
Because each one of those variables is a decision point.
Each one is an opportunity to drive you crazy…
…steer you into corners…
…lead you into dead ends…
…and come face to face with your ultimate nemesis:
That blinking cursor, taunting you at the top of an empty page, challenging you on your claim to be a writer.
I Am Here To SET YOUR STORY’S SOUL FREE
I’m Andrew S. Townley. I’m a father of five, entrepreneur, scientist, student of human behavior, and I’m the creator of something I call the Perpetual Story System™.
I’m passionate about helping writers of any kind, whether you’re writing a book, writing a screenplay or steering the ship of a series as a showrunner.
I believe if you’ve felt that call to tell a story that must be told…a story that only you can truly tell…
…that you should have the best possible chance of doing it.
I believe that if you’re reading this right now, you already know what the story inside you wants to say—even if its one of dozens – or even hundreds – you will write in your life.
You just need a way that cuts through the pressure and the noise of what you’ve been told about how things are supposed to work…
…and shows you the small tweaks you need to make in the way you engage with both your story and the very act of writing itself.
Because when that happens…all the frameworks, industry guidance and good advice will finally “click” in a way they never have before.
It’s not that they’re wrong.
It’s that they’re just not telling you the whole story—or how to create a great one from start to finish…or, actually…
…from finish to start.
I created the Perpetual Story System to collect and package everything I’ve learned in my entire personal and professional life about the way the world works and why people do what they do so it’s easy to discover and tell great stories.
And I believe that sharing it with you and helping other writers set the soul of their story free is one of the most important things I can do with my life.
How To Be Inspired To Write Every Day For The Rest Of Your Life
Even if you do nothing else than take what you’ve read so far and put it to work for you, I still believe that it will change your relationship with both your story and your writing.
But I’m not here today to offer you yet another framework or method for writing your story.
I’m here to offer you something practical that you can use immediately.
Something you can test for yourself.
Something that will give you a feel for what the full Perpetual Story System might be able to do for you…
…but without spending a lot of time, energy or even money to find out.
So, I decided to dig through the full system and pull out something that would give you the best chance to prove to yourself that what I’ve told you so far will work for you.
I know it works for me. I don’t need to be convinced.
But I also know that if you’re reading these words right now, you’ve already tried many times to get unstuck…
…to best that blinking cursor…
…and finally set your story’s soul free—even if you didn’t yet realize that was what you were trying to do.
So, right now, I’m going to give you the core essence of the entire Perpetual Story System.
I’m going to give you a tool you can use over and over again.
I’m going to give you something you can lean on not only when you’re staring down your nemesis of the blinking cursor, desperate to discover what happens next.
I’m going to give you a tool you can use to unlock every single scene you will ever write again.
I’m giving you:
The Breakthrough Scene Blueprint™
It’s called “The Breakthrough Scene Blueprint: How to write the scene you’ve been trying to get right for years—in 30 minutes or less.”
Now, I realize that this is a big claim.
You have every right to be skeptical.
But don’t be deceived: this Blueprint surfaces everything I’ve learned over the last 20 years of my life about people, relationships, the world and how everything fits together…
…so you can wield that knowledge like a scalpel to free the trapped soul of your story.
This Blueprint will help you:
- Quickly and easily make the shift from focusing on plot, characters and structure to surface the essential elements that drive your story forward
- Build the habit of “thinking backwards” in a way that feels natural, not forced—whether you’re a pantser or a planner
- Clarify the true motivations and drivers of each character so they will tell you exactly what they will say or do in that scene (assuming your fingers can type as fast as your mind will work)
- Unlock the critical relationships between problems and perspectives that are the heart of drama
- Finally have the freedom to “just write”—along with the confidence of knowing that what you write is actually exactly what needs to be written
There’s much more you’ll get out of the Blueprint than this, and I’m sure that, like me, you’ll soon discover parts of your story you never even knew existed by using it.
The entire Blueprint is packaged in the form of a short, easy-to-follow PDF that you can download immediately. It even has pages you can print and use not just for the breakthrough scene you have in mind right now, but for all your future scenes too.
And you can start to unlock the soul of your story – and that scene – in just minutes from now.
This Blueprint Is NOT For Everyone
If you’re still convinced that the problem with your story is that you’re just not following the frameworks properly…
If you believe that a great story is simply “filling in the blanks” of a particular plot using a tried-and-true set of characters…
If you believe that whatever you ultimately produce – whether it’s a book, a screenplay or the spine of a show – is the same as the story those things ultimately tell…
Then this Blueprint is not for you.
However…
If you’re sick of staring at a taunting cursor challenging your resolve to be a writer with every blink…
If you still feel the FIRE and the PASSION inside you for the story you originally set out to tell…
If you’re DETERMINED to not quit simply because you MUST NOT let this story remain untold…
Then this Blueprint is going to blow your mind, because I created it specifically for YOU, so you can use it RIGHT NOW. And it’s going to give you exactly the clarity and confidence you’ve been searching for.
Imagine If Every Scene Wrote Itself
Remember the last story you experienced – the book, the movie or the show – where it was so immersive…so coherent…and so captivating…
…that you became absorbed by the story to the point that time seemed to just stop?
It turns out that this same feeling isn’t just what happens when you experience a story with soul—a story that respects both its own rules and you as a part of it.
It can happen during the process of writing the story too.
Imagine if every time you sat down to write, you were excited—maybe even that odd mix of a bit giddy and a bit nervous at the same time…like you were going on your first date.
Imagine that as soon as you opened your materials, your world…your characters…and their lives reached out and welcomed you like their best friend.
Image that your role suddenly shifted from the writer struggling with a plot…
…to the recorder of events because all you had to do was think about a character or a situation, and the dialog came crisp and clean…
…the action was perfectly paced…
…and everything “just fit” to the point that you were never again worried about continuity or whether something that happened was plausible or believable.
Image what it would be like if every scene of your story effectively wrote itself…
…because it was simply the only inevitable thing that could possibly happen.
How Much Is Your Story’s Breakthrough Scene Worth To You?
If you could somehow get a prescription for the perpetual story production pill that would make every day working on your story one that was guaranteed to be productive, how much would you be willing to pay to have that prescription filled?
For most writers, the task is the classic 80% perspiration and 20% inspiration.
But what if that was actually reversed?
Sure, I’m not saying you won’t have to do the work.
But it’s like Tim Ferris said in his original book, The 4-Hour Work Week:
“Work” is the unpleasant stuff. It’s the stuff that’s a slog…that must be done to keep things going, but which you really struggle to do.
But for the rest…when the “work” is actually aligned with what you care about and what you want…
When you’re so amazingly productive that everything “flows,” time seems to stop…
…and you’re enjoying what you’re doing so much…
…it’s actually fun?
That’s what I’m talking about.
That’s what I built the Perpetual Story System to help all of us do as writers:
To reconnect with the fun part.
The part that called us to write in the first place.
And that’s what I’ve distilled down into the Breakthrough Scene Blueprint itself:
That “secret ingredient” that flips the ratio from 80% slog to 80% fun.
For most writers, that perpetual story production boost would be worth huge sums of money.
Sums measured in the tens of thousands of dollars at least.
But let’s get real here.
I’m not going to ask you to pay “thousands” of dollars for a super-slim PDF.
That would be crazy—even if it does contain the heart of the method that will set you and your story’s soul finally free.
Why It’s FREE
Although I know you’re going to love the Breakthrough Scene Blueprint and that it’s going to change your life as a writer and prove to you that 80% flip is possible…
…YOU don’t know that yet.
We’ve only just “met,” if you can call it that. You don’t know me beyond what you’ve read on this page…
…and you’re not even really sure whether I wrote this myself.
So, chances are…you’re skeptical.
Chances are that as much as you WANT to believe that the Breakthrough Scene Blueprint can finally deliver the scene you’ve been struggling with…the scene you keep putting off…circling…and can’t quite ever get right…
…you’re struggling to see how using it in just 30 minutes can do something you’ve not been able to do in hours…
…weeks…
…months…
…or even YEARS.
I get it.
I really do.
So, as a show of good faith, I’ve decided to give the Breakthrough Scene Blueprint to you for FREE.
Because I don’t want you to read this page, think what I said was interesting…and just forget about it.
I told you that the best thing I can do with my life is help other writers set their stories’ souls free, and I want to make SURE you have the chance to not just take my word for it…
…but to EXPERIENCE IT YOURSELF.
I want NOTHING to stand between YOU and ACTION.
How The Price
Will Go Up
Right now, I’m giving the Blueprint away for free.
But it’s not likely to stay free forever.
Right now, this is something new—something I’ve experienced that I want to share with as many people who are willing to try it and prove to themselves that they actually are the writers they believe themselves to be…
…because they’re surrounded by the stacks of finished works people love to prove it.
But there can be “too much of a good thing,” and if this explodes the way I believe it can…
…then I will be forced to change the price, so that I can raise the bar of entry and separate the people who simply collect potential…
…from those that TAKE ACTION.
So, if you say, “maybe later” to getting the Breakthrough Scene Blueprint now, bookmark this page and come back…
…there’s a strong possibility that it will no longer be free.
Click here to get the Breakthrough Scene Blueprint absolutely FREE
Bad Things Will Happen
If you’re on the fence right now…if you’re not sure whether getting the Blueprint and giving it a try is actually worth it, let me offer a blunt prediction.
Here’s what’s going to happen if you say “no” or “maybe later” to this offer.
First, you’re going to hit the back button, close the browser or check your email.
Then some mildly entertaining but ultimately useless article or update with catch your eye, and POOF!
Our little time here will be forgotten.
Then, weeks or months from now…instead of having not just that scene, but DOZENS of breakthrough scenes in your story done, dusted and “in the can,” finally being in the home stretch of getting your story completed and into the world…
…you’ll still be stuck in that dark corner…
…down that blind alley…
…and being taunted by that stupid blinking cursor sitting in the top left of an empty page.
That would be tragic.
Especially since right now, you are just ONE CLICK away from getting the keys to unlock the soul – and the breakthrough scenes – of every single story you’ll ever write.
Don’t let that happen to you.
Get the Breakthrough Scene Blueprint,
Write the Scene, Prove It Works—All in 30 Minutes
I CHOSE YOU
When I was experiencing the rush of flow and productivity that creating the Perpetual Story System unlocked for me, I asked myself:
“Who are the people in the world who would benefit the most from using everything I’ve learned in my life about human behavior and the world? Who are the people who need this the most, yet don’t realize that the lack of this knowledge and understanding is keeping them from delivering their dreams and becoming everything they can possibly want?”
And when I thought about it, there was really only one answer:
Writers like you.
Because it’s writers like you who ultimately change the world.
Writers like you have the opportunity to connect with people to fill them with excitement and joy, entertain them and show them things they otherwise would never discover.
And that’s why I chose you.
Because I know you and your story are special.
Your story’s soul needs to be set free.
And there are millions of people out there who never knew they were waiting for it—until you finally finished it and shared it with the world.
I could package what I’ve learned for anyone. But I didn’t. I found the most focused, most powerful and most influential people in the world to share it with.
And I’m laser focused on serving writers like you.
You are special.
And the world needs you—and your story.
So if you’re sick and tired of being blocked from giving it to them…and you want to finally create the best version of the story you always knew was inside you…
NOW IS THE TIME TO DO SOMETHING ABOUT IT.
Don’t die haunted by regret.
Set your story’s soul free now:
Click Here to Get The Breakthrough Scene Blueprint for FREE NOW
With much love to you, your story and its soul,
Andrew S. Townley
Creator of the Perpetual Story System™
P.S. In case you just skimmed this letter, here’s the deal:
Download your FREE copy of the Breakthrough Scene Blueprint and learn how to unlock the scene you’ve been avoiding or never quite got right in just 30 minutes or less.
You’ll know in 30 minutes whether it helps you or not, and if you’ve already spent hours…weeks…or even years struggling with that one scene…
…then spending 30 more minutes is absolutely no risk whatsoever.
Get the Breakthrough Scene Blueprint now
P.P.S. If you’re still on the fence, then there’s only one thing left to say:
I can’t reach through the screen, grab you by the shoulders, look you in the eyes and SHOW you how sincere I am about helping you write stories with soul that essentially tell themselves.
All I can ask you to do, one writer to another, is to have a little faith and take this one tiny step with me.
I wont’ let you down.
But I won’t force you either.
Because, at the end of the day…
…you are the only one in control of whether you finish your story or not.
And that decision will always be with you.